#LetsTalkPERIOD
In addition to Nepal, Albania and the Philippines now have influencers who are advancing the topic of menstruation in the media. For example, Pia Wurtzbach, Miss Universe 2015, stars in a video for the Department of Education’s TV channel – a joint campaign between GIZ, UNICEF and Save the Children Philippines – to educate young girls and boys. She is also supporting the Fit for School campaign – almost 500,000 people have already seen her video message on Instagram.
In Albania, well-known TV presenter Fatma Haxhialiu is fronting a similar campaign. In the first few months following its launch, 1.5 million people watched the videos on social media. Fatma Haxhialiu also talked about #LetsTalkPERIOD on several major TV and radio shows – an impressive achievement in a country with a total population of almost three million.