How does this enhance Jordan’s credentials as a driver of green growth in the Middle East?
The EPR system is unique in the region. Frankly speaking, there is no comparable comprehensive system elsewhere because everybody is coming at green growth from a different angle. In Jordan, we are pioneers because we started based on the book – first the legal process, then regulation, then implementation. I feel very proud because this is one of my favourite projects – I have worked on it since the beginning. If it proves successful in Jordan, our approach can become a blueprint and be rolled out to other countries.
But the process hasn’t been without its challenges …
No, it hasn’t been easy, particularly because it’s a new concept and people take a while to adapt to change. Thankfully, GIZ has a lot of credibility in Jordan, and they played a vital role in convincing governmental and private sectors. We spent a lot of time showing people why this system is an effective way to improve recyclability and achieve a circular economy.